Book Giveaway Checklist

By Brent King On April 20, 2015 Under Uncategorized

rafflecopter_logo_name_0_optI’ve never done a book giveaway before so I had to research a bit to figure out the most effective way to do it. Three free giveaway platforms impressed me as being the easiest to run: Goodreads, RaffleCopter, and Giveaway Tools. After looking all over the internet, I came up with a “must do” list for running giveaways effectively.

Book Giveaway Checklist

  • Offer one copy per giveaway
  • Mention that it is an autographed copy
  • Use review blurbs in the description box instead of just cutting and pasting your back cover
  • Reach out to winners and non-winners:

Congratulate winners and tell them their prize will be mailed soon.
Send a thank you note to everyone who entered
Offer non-winners a discount on books/PDFs on your website.
Invite non-winners to join your newsletter

  • Send book to the winner promptly
  • Vary the length. Pulse between 2-3 day, 1 weak, 2 week, and 3 week giveaways
  • Schedule giveaways 3 days in the future (especially on Goodreads)
  • Enter your first giveaway 4-6 weeks before your book’s launch and every other month thereafter
  • Use the free event feature on Goodreads to invite people to your raffle
  • Write a blog about the giveaway
  • Promote on Twitter, Facebook, Pinterest, author groups, or other author blogs
  • Email all entrants halfway through, encouraging them to come back
  • Announce your Book Blog Giveaways in these listings/blogs:

Blog Giveaway Directory
Free Book Giveaways
YA and Kid Book Giveaways
Online Sweepstakes
Blog Giveaways
Contest Heat

  • Offer giveaway worldwide for better exposure
  • Establish Benchmarks before you start, like number of Facebook likes, monthly website visitors, and number of inbound links

Rafflecopter/Giveaway Tools Entry Option Ideas

  • Visit and Like My Facebook Page
  • Follow Me on Twitter
  • Tweeting a Message
  • Leaving a Blogpost Comment
  • Follow Me on Pinterest
  • Follow My Amazon Author Page
  • Follow Me on Goodreads
  • Enter Your Email Address: For communicating with contest winners (and non-winners) and notifying of new giveaways
  • Leave a review on Amazon

Terms and Conditions Example

Some giveaway platforms require you to provide the terms and conditions. Here is an example:

No purchase necessary. Odds of winning depend on times entered. Winner will be chosen at random on_______. Prize is valued at ________. Winner must respond within 48 hours or new winner will be chosen. There is no restriction on where you can enter from.

Give It a Try

The giveaway doesn’t have to be a copy of your book. It can be anything that people value.

Running a giveaway is fun, it can be a win/win for everyone, and it’s not hard to do. Check out the giveaways on Rafflecopter and Goodreads for my book, The Grip of Grace: God’s Hand in The Lord of the Rings.


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